Los Angeles publicist
Last updated: November 2026. Published by Susan von Seggern.
A public relations package from Susan von Seggern is an individualized PR campaign that earns media coverage for event and corporate clients through sustained media outreach, press releases, lead service monitoring and events.
Susan has worked in PR in Los Angeles for more than 20 years, as a major label publicist, CEO of a boutique PR agency, in political PR and in globe-trotting corporate PR. Today she consults for event, corporate, cause and cultural clients, pairing newer tactics like podcast pitching and hyper-local coverage with tried and true methods.
Campaign work order
4 pillars
Sustained media outreach
Targeted outlets and contacts, pitched over time, including podcasts.
Press releasing
Exclusive or pre-brief, then email servicing, then a newswire if budgeted.
Lead service monitoring
Five lead service feeds checked daily, plus journalist emails and Substacks.
Events
Media events, sponsorships, conference speaking, gifting and gift bags.
Each public relations package is assembled from these four parts to fit one client's news, dates and budget.
A public relations package is a defined set of PR services delivered for an agreed scope. Susan von Seggern, a Los Angeles publicist with more than two decades of experience, builds each one individually, combining sustained media outreach and podcast pitching, press releases, daily lead service monitoring and event publicity around a client's news.
The phrase also has a social media meaning: free products brands send to creators. PR packages explained covers both.
Event organizers and companies have the clearest use for a public relations package: a date or a milestone that needs attention before, during and after it happens. That is where Susan is focusing her practice right now, while continuing to take on cause and cultural work.
Events
Susan has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events and premieres. Her event PR framework covers everything from large celebrity and media events to small media luncheons, sponsorships, conference speaking and gift bag inclusions.
How event PR campaigns workCorporate
Corporate campaigns center on announcing significant milestones through an exclusive or pre-brief, email servicing and a newswire if budgeted, then keeping the story alive with sustained outreach and podcast pitching for company leaders.
How corporate PR campaigns workDefinition
A public relations package is a scoped engagement in which a publicist works to earn unpaid media coverage for a client. In a Susan von Seggern package, that work is drawn from four tactical pillars: sustained media outreach, press releasing, lead service monitoring and events.
Unlike advertising, nothing is bought from the outlet. The publicist identifies the right journalists, podcasters and influencers, shapes the story, times the announcement and follows up. Editors decide what runs, which is why earned coverage carries third-party credibility.
A package is not a fixed product. The same four pillars can be weighted toward a single launch, an event season or ongoing visibility, depending on what the client needs to announce and when.
Numbers
Lead service placements include Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life.
| Component | What it does | For event clients | For corporate clients |
|---|---|---|---|
| Sustained media outreach | Identifies target outlets and contacts and pitches them over time, including podcasts. | Builds awareness from announcement to event day, plus hyper-local pitching for attendance. | Keeps leaders and products in front of journalists between announcements. |
| Press releasing | Announces milestones through an exclusive or pre-brief, email servicing and a newswire if budgeted. | Lineup, speaker, date and venue announcements. | Launches, funding, partnerships and new services. |
| Lead service monitoring | Watches five lead service feeds daily plus journalist emails and Substacks, then pitches matching requests. | Finds reporters asking about the event topic or industry. | Places executives as expert sources in relevant stories. |
| Events | Media events, sponsorships, exhibiting or speaking at conferences, gifting events and gift bags. | The event itself becomes the story, with media access planned in. | Conference speaking, exhibiting and media introduction luncheons. |
Procedure
Send an inquiry
Share your organization, your news or event, key dates and goals through the contact page.
Agree scope and budget
Decide which of the four pillars matter most and whether a paid newswire is needed.
Build the media targets
Identify the outlets, journalists, podcasts and local media that fit the story.
Announce
Release the news through an exclusive or pre-brief, followed by email servicing and wire posting if budgeted.
Sustain
Keep pitching, answer relevant lead service requests daily and use events to create new moments.
These two examples show how the components can be combined. They are illustrative structures, not quotes or past client results. Every real campaign is scoped individually.
Sample
Sample
Susan von Seggern does not publish fixed package prices. Each campaign is quoted on its scope: how many announcements, how long outreach continues, whether a paid newswire is used and how much event support is involved. One built-in saving: for wire releases she uses an annual Business Wire deal that significantly saves her clients money compared with one-off releases.
For how retainer, project and hourly pricing differ, and what usually raises or lowers the cost, read PR agency packages and pricing models.
These portfolio entries and press releases are published on Susan's main website. Titles are shown as they appear there.
According to Sprout Social's public relations statistics, the global PR market is projected to grow at a compound annual growth rate of 5.78% between 2024 and 2029, and agency-based outsourced PR held 61.63% of the market. More published figures are collected on PR by the numbers.
For Susan's full background, visit Susan von Seggern's main website.
It has two meanings. In the agency world, a public relations package is a defined set of PR services, such as media outreach, press releases and event publicity, delivered for an agreed scope. On social media, a PR package is a box of free products a brand sends to creators. Susan von Seggern works in the first sense, building individualized campaigns.
See this answer in the full FAQSusan von Seggern does not publish package prices; each campaign is quoted on its scope, length and budget. Cost usually depends on how many outlets are targeted, how many press releases are issued, whether a paid newswire is used and how much event support is needed. You can request a quote through her contact page.
See this answer in the full FAQIn Susan von Seggern's campaigns, components can include media list building and sustained pitching, podcast pitching, press release writing and email servicing, newswire posting if budgeted, daily lead service monitoring and event publicity. Which pieces you get depends on your goals. Press releases and event publicity are common starting points for event and corporate clients.
See this answer in the full FAQYes, in the agency sense you can hire a publicist or agency for a defined scope of work. With Susan, you start by describing your news, timing and goals through her contact page, and she proposes an individualized campaign. Earned coverage itself cannot be bought: a publicist pitches, and editors decide what runs.
See this answer in the full FAQA retainer is a recurring monthly fee for ongoing PR work, usually sustained media outreach, monitoring and regular announcements. It suits organizations with steady news. A project fee suits a single launch or event. Susan builds individualized campaigns, so the structure is agreed with each client; ask her which model fits your goals and timeline.
See this answer in the full FAQShe consults for event, corporate, cause and cultural clients, and event and corporate clients are her current priority. Press releases on her website cover conferences, festivals, a fashion week show, a parade and festival, tech companies, a wind power startup, a streaming service, books, documentaries and music reissues.
See this answer in the full FAQNo. Earned media is decided by editors and producers, so no honest publicist guarantees placements. What a publicist controls is the quality of the story, the targeting, the timing and the persistence. Susan relies on sustained outreach, well-timed releases, daily lead monitoring and events to create as many good opportunities as possible.
See this answer in the full FAQUse the contact page on susanvonseggern.com to share who you are, your news or event, your key dates and your goals. Susan then proposes an individualized campaign drawn from her four-part framework. Event and corporate inquiries are especially welcome right now, though cause and cultural clients are part of her practice too.
See this answer in the full FAQTell Susan about your news, your dates and your goals. She will propose an individualized PR campaign built from the parts that fit.
